THE POWER OF FUNCTION
Released globally, this motion campaign for ASICS sneakers aimed to increase engagement for all ASICS lovers by telling the story of 4 inspirational runners.
• 7 Piece Sticker Pack
• 4 Motion Graphics
• 4 Behind-the-Scenes Reels
Meet the 4 runners who inspired this campaign.
I was tasked with designing and animating a shoe that helps tell the “stories of four different runners and how their shoes’ functionality helped them overcome obstacles and power through.”
@davidlenneman (Blue) | @Jevisjourney (Green) | @jo.schoonbroodt (Rose) | @joshsundquist (Yellow)
As of 2024 this sticker collection has 673,000 uses and climbing over on the GIPHY platform.
To use these next time you slip on your Asics search #upliftedbyfunction , #asicsrunning , #asics
THE POWER OF FUNCTION
Credits:
Studio: Honor Code Creative (@Thisishonorcode)
Creative Direction: Kacie McLean (@Kacie.designs)
Campaign Copy: Rachel Solomon (@Heysrssolomon)
Design and Animation: Lily Xiao Haselton (@Lilyhaselton)
Client: ASICS (@Asics)
Runners: Jevi (@Jevisjourney), Jo (@jo.schoonbroodt),
Josh (@joshsundquist), David (@davidlenneman)